CES 2020: State of Video (OTT + Pay TV)

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By Michael Inouye | 1Q 2020 | IN-5725


Behind the Scenes at CES 2020: Pay TV+ OTT a priority


While 8K TVs and new display technologies (e.g., MicroLED, rollable screens, more OLED) commanded the show floor (and the spotlight), a significant portion of the video market’s presence was held behind closed doors in hotel suites and ballrooms. These display technology updates are certainly important, but it will still be years before 8K becomes a mainstream concern for both pay TV and streaming media. With the continued expansion of the streaming media landscape, it should come as little surprise that a number of video companies put the emphasis on bringing Over-the-Top (OTT) and pay TV services together. The emphasis was on operators that haven’t taken the plunge and embraced OTT as part of their platform/service, which speaks to the growing maturity of this increasingly symbiotic relationship.

Content security and anti-piracy was another key topic (to be covered in another ABI Insight) along with ATSC 3.0, which was labelled “NEXTGEN TV,” but more meetings and conversations circled back to the impact of OTT.    

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