2020 Will Be Another Promising Year for Augmented Reality Market, with Increased Adoption, Better Hardware, and 5G Ready Devices.

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1Q 2020 | IN-5714


New AR Consumer Smartglass Preparing Users for Future Fashionable, Standalone, All-Day AR Smartglasses


Undoubtedly, 2020 will be another promising year for the Augmented Reality (AR) smartglass market both for consumers and enterprises, following announcements from Bosch, Magic Leap, Oppo, North, Nreal, and Niantic. Improvements in design and ergonomics are among the main priorities for manufacturers, especially for consumer AR smartglasses. Both Bosch and North are emphasizing the design of their smartglasses in order to be “socially acceptable” and modern, similar to ordinary glasses, and lightweight enough to allow extended usage during the day. In addition, Nreal Light for consumers will be available for order in early 2020, focusing on interactive gaming and entertainment (watching movies/TV). Moreover, Magic Leap announced an updated version of its consumer Magic Leap One replaced by Magic Leap 1 plus the commercial availability of its enterprise edition, the Enterprise Suite. Magic Leap is focused on updating the operating system and software, which focus on enterprise applications including 3D visu…

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