Live Video and Interactive Applications Accelerate the Need for Low-Latency Streaming

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4Q 2019 | IN-5658


Live-Streaming Market on the Rise


Video streaming adoption is accelerating on a global scale, reaching nearly 640 million subscriptions in 2019. At present, the streaming market is dominated by Subscription Video-on-Demand (SVoD) services, but demand for live TV streaming is continuously growing. Especially when it comes to sports, live streaming is in very high demand, creating a huge opportunity for service providers in the Over-the-Top (OTT) space. As the demand for live TV viewing on streaming platforms grows, latency is becoming the main focus of attention in the industry. Low-latency streaming is essential for OTT service providers to support live sports streaming with quality User Experience (UX).

Why Latency Matters and What Is Driving Low-Latency Streaming


There are around 5 seconds of latency on the broadcast TV platform, while End-to-End (E2E) latency can take around 30-40 seconds to receive typical streaming video. The impact of high latency is most obvious when streaming live sports programs; it spoils the viewing…

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