Understanding Product Portfolios, Target Markets, and Clients Key to Unlocking the Metal Payment Cards Opportunity

Subscribe To Read This Insight

By Phil Sealy | 4Q 2019 | IN-5643


The Need to Differentiate Driving Metal Payment Cards Opportunity


The payment cards market overall is going through a technological and innovation transitional phase. Innovative technologies and card bodies are defining the future of the payment card, with vendors looking to offer next-generation transaction authentication via products including the biometric payment card and Dynamic Card Verification Code (DCVV) display cards and, at the same time, looking at materials and card construction in order to differentiate.

Today traditional banks and financial institutions are having to compete against one another while also having to combat the rise of nimble, agile fintech companies. In order to remain relevant, financial institutions are looking toward differentiation and, as such, the relevance and popularity of the metal card has risen, moving from a product once only available to the high net worth affluent sector toward mass adoption.

Traditional banks are the m...

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.