Over-the-Top (OTT) market acceleration has been creating a change in pay TV landscape over the past few years. As media companies continue to join the video streaming market, the pace of the OTT market is set to increase in the years to come. Apple is ready to launch Apple TV+ streaming service, a one-stop shop that combines Live, on-demand, and Apple TV original content in 100 countries. Entertainment giant Disney is set to launch direct-to-consumer streaming service Disney Plus, initially in the United States, Canada, and the Netherlands, followed by Australia and New Zealand. As both Apple TV+ and Disney Plus are scheduled to launch in November 2019, competition is expected to get stiffer, both among OTT players and against pay TV services.
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