Lessons Learned from DAQRI’s Shutdown

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4Q 2019 | IN-5622


DAQRI, a Pioneer in AR, Is Shutting Down


DAQRI, the Los Angeles, California-based Augmented Reality (AR) company that was founded in 2010 and well known for its DAQRI Smart Glasses, which launched in 2016, recently announced its shutdown at the end of September 2019. DAQRI’s headset was accompanied by its Worksense cloud solution, which provided AR remote assistance, access to documentation, integration with Internet of Things (IoT) systems, and 3D scanning. In addition, DAQRI managed to build a strong partnership ecosystem, including companies such as SAP, IBM, and Autodesk.

Apart from DAQRI, in the last year both Meta and ODG announced shutdowns as well, while some new players like Nreal and Focals entered the market. Despite the collapse of these prominent AR companies, the demand for AR smart glasses and solutions is still flourishing and these new device launches join a market that is becoming both more technically advanced and more affordable.

Pricing and Improved Competition Challenge Incumbents



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