Investments and M&As Are Necessary for Unlocking More Capable AR/VR Devices, Content, and Immersive Experiences

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3Q 2019 | IN-5606


Tech Giants and Venture Capital Firms Identifying New Investment Opportunities in the AR/VR Market


It has been a year since Magic Leap announced more than US$2 billion in funding from multiple investors, including Google, J.P.Morgan, and Alibaba, and one of the most significant funding rounds ever seen in the Augmented Reality (AR)/Virtual Reality (VR) market. It has also been a year since Apple acquired Akonia Holographics, a startup specializing in making lenses for AR glasses, reigniting rumors about an upcoming AR device from Apple. Despite the early stage of the market, the bankruptcy, and the collapse of some important and promising providers in the AR market (such as Blippar, Meta, and ODG) earlier this year, investments and Mergers and Acquisitions (M&A) continued in 2019. Big players like Qualcomm Ventures, J.P.Morgan, PTC, Kopin, Samsung Ventures, NTT DOCOMO Ventures, HTC VIVE, and other Venture Capital (VC) firms remain optimistic and recognize the huge potential and value of AR/VR solutions. Recent significant funding activity in the AR market happened with PlayShifu, an educational A…

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