Disney (And Others) Looking to Shake up the OTT World

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By Michael Inouye | 3Q 2019 | IN-5602

 

Disney Announces an OTT Bundle and Preorder Special

NEWS


Disney+ is scheduled to go live on November 12, 2019, and it is creating a stir within the Over-the-Top (OTT) market. Disney has released additional details since last year:

  • The fee will be US$6.99 per month (or an annual subscription at US$69.99). Disney is also offering a preorder special to its official fan club members for a limited time: D23 members (the membership is free to enroll in and is only offered in the United States) can pay for three years of subscriptions upfront at the discounted rate of US$140.97, which is US$46.99 per year (or roughly $3.92 per month).
  • Bundled packages of Disney+, ESPN+, and Hulu (with ads) will be available for US$12.99 per month (availability starts on November 12).
  • In April 2019, Disney offered its internal projections for Disney+ to be 60–90 million worldwide by 2024 (that is, at the end of Fiscal Year [FY] 2024, which ends calendar 3Q 2024) and 20–30 millio...

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