The Apple AR Rumor Mill Continues Churning, with Real Impact despite Lack of Confirmation

by Eric Abbruzzese | 3Q 2019 | IN-5585
After a couple years of direct involvement in Augmented Reality (AR) on mobile devices, rumors started to circulate about Apple releasing a head-mounted AR device. Leaders continue to come and go, again with no real confirmation of roles, roadmaps, and goals being worked toward, but there are enough pieces in place to paint a compelling picture. Numerous hardware- and software-related investments and acquisitions had been made over the past five years, and Apple’s ARKit has matured to the point where porting it to a Head-Mounted Device (HMD) seems feasible and logical. Patents were found for a potential device, again ramping up expectations, and most recently counter-rumors that the device had been cancelled began, only to be contradicted by further patent confirmation. As it stands, it seems most likely that Apple is working on something headset-related, but anything outside of that is strong speculation.

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