The Implications of Google Ending “Works with Nest”

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By Jonathan Collins | 3Q 2019 | IN-5557


Google Ending Its "Works with Nest" Partner Program


Google has announced it will finally bring together its Nest and Google Home smart home efforts into a single brand and management platform. This change will have Nest customers transitioning from Nest to Google Home device and system management, and may also cause them to lose capabilities and services they already use. Nest’s existing partners will have to work to transition their capabilities to the new platform, and some will lose access to the Google smart home ecosystem. Above all, this serves as a timely reminder for the industry of the drivers and drawbacks that have underpinned the past few years of accelerated growth in the smart home market.

One App, One Platform, Not All Integrations Will Move


Google says it is making this switch to simplify the experience for end users as they adopt smart home services and devices. The move aims to make interoperability between its offerings more transparent by replacing the separate Nest and Google Home brands with the new Google Nest moniker. I…

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