Google has announced it will finally bring together its Nest and Google Home smart home efforts into a single brand and management platform. This change will have Nest customers transitioning from Nest to Google Home device and system management, and may also cause them to lose capabilities and services they already use. Nest’s existing partners will have to work to transition their capabilities to the new platform, and some will lose access to the Google smart home ecosystem. Above all, this serves as a timely reminder for the industry of the drivers and drawbacks that have underpinned the past few years of accelerated growth in the smart home market.
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