Western Europe Pay DTT Market to Decline despite Free-To-Air DTT Market Remaining Significant

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3Q 2019 | IN-5553


Mediaset Migrates Pay DTT Service to Streaming Service


The Italian commercial broadcaster Mediaset ceased its pay Digital Terrestrial Television (DTT) TV service Premium and switched to providing streaming service starting in June 2019. Mediaset’s Premium service subscribers can cancel their subscription at no cost or choose to subscribe to Mediaset’s streaming service Infinity. Mediaset offers their Infinity service for free for the first 10 days; after that, the Infinity service will cost EUR7.99 (US$9) per month. The Infinity streaming service was first launched in 2013 with the aim of capturing the audience who prefers to access TV service via the Internet. Users can access the Infinity service via compatible devices, including iOS and Android devices, smart TVs, game consoles, and streaming boxes. A minimum of 1.2 Mbps broadband connection is required to stream the Infinity service.

Impact on the Pay DTT Market in Western Europe


Italy is the largest pay DTT market in Western Europe and accounts for more than 5…

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