VR Finds a Growth Path in Enterprise, but Not without Obstacles

by Eric Abbruzzese | 3Q 2019 | IN-5547
After a few years of testing the waters in the consumer space, Virtual Reality (VR) is right alongside Augmented Reality (AR) in many enterprise conversations centered around visualization and digitization. VR has been cast in a consumer-only light for quite some time, with a comfortable but still-limited market in media and entertainment, specifically gaming. Today, with AR’s impressive Return on Investment (ROI) display, enterprises are exploring VR as an alternative to AR or an additive device in their grander digitization plans.

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