AR Embedded in Google Search and the Importance of Streamlining AR Content Interaction

by Eric Abbruzzese | 2Q 2019 | IN-5508
Google once again highlighted the company’s increasingly wide focus compared to the past at I/O 2019. Artificial Intelligence (AI) and Machine Learning (ML) were of course in full effect, but Augmented Reality (AR) also brought a strong showing from the company. Most notably, Google is working to implement AR to its search product, with relevant AR-enabled content such as 3D models instantly viewable leveraging ARCore for tracking features. Google Lens is also getting new features, with some restaurant tie-ins for menu recommendations and tip calculation using a smartphone camera. Virtual Reality (VR) again goes unmentioned, with internal efforts folding into other non-VR areas and external messaging all but silent.

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