Mobile video is clearly the most popular and demanding application running on both mobile and fixed networks today, and will likely remain so for many years. In fact, many Chief Technology Officers (CTOs) of Mobile Service Providers (MSPs) now claim that they design and run video delivery networks, rather than mobile broadband networks, since, in most cases, video now makes up for more than 70% of the traffic their networks carry. According to Openwave Mobility’s Mobile Video Index (MVI), which uses traffic measurements from live mobile networks, video traffic has grown as much as 60% Year-over-Year (YOY) in developed markets, and almost twice that in developing markets. This increase in video traffic is driven by increasing penetration of video services in the consumer market, where streaming video is continuously penetrating across the world. However, there are also a few trends that will likely increase video traffic exponentially.
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