Facebook’s F8 2019 Conference Highlights the Company’s Current Plans for AR/VR and what the AR/VR Social Media Market May Look Like in the Future

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2Q 2019 | IN-5505


Facebook Boosts AR and VR Proposition


At Facebook’s F8 2019 annual conference, the company made several updates and announcements about its social media platforms (Facebook Messenger, Instagram, and WhatsApp) and Augmented Reality/Virtual Reality (AR/VR) proposition (via Spark AR Studio and Oculus), with a main focus on user privacy. The company continues to push and support the development of emerging technologies by expanding the capabilities of the AR development platform Spark AR Studio and enriching the VR headset family with new devices. More specifically, Oculus announced its next generation VR headsets, the standalone Oculus Quest and the tethered Oculus Rift S, which are available for purchase in 22 countries The company also supports and pushes more VR for enterprise applications, encouraging businesses to reshape their business models and integrate them with VR tools. In addition, the Spark AR Studio now supports both Mac and Windows, and in the summer will be available to all users for creating and publishing their own AR experiences on Instagram, without being limited by a closed b…

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