Xfinity Flex Is Comcast’s Attempt to Convert Broadband Customers to Bundled Customers

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By Khin Sandi Lynn | 2Q 2019 | IN-5483


Comast Launches Streaming TV Device


The United States cable operator Comcast launched a new streaming TV device named Xfinity Flex in March 2019. Xfinity Flex supports 4K HDR streaming and voice remote control. With a monthly fee of US$5, users can access more than 10,000 free movies and TV shows including live TV from ESPN2, Xumo, Pluto TV, Tubi TV, and more. Comcast is targeting its broadband-only customers to be able to access affordable video streaming options without requiring Comcast’s pay TV service. Comcast has integrated third-party streaming services such as Netflix and Amazon Prime to its X1 pay TV platform to further entice users, but has recognized another revenue path among its broadband only subscriber base. Xfinity Flex users will not be able to access channels in the pay TV bundle, but it does allow users to rent their favorite shows and movies.

Challenge Ahead despite Comcast's Strategy


Comcast is the largest cable TV operator in the United States with nearly 21 million customers. It has been facing…

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