Signify’s WiZ Acquisition

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By Jonathan Collins | 2Q 2019 | IN-5471


Signify Acquires Wi-Fi Smart Lighting Startup WiZ


In April 2019, Signify, the re-branded Philips Lighting business, acquired smart bulb company WiZ for an undisclosed sum. Signify is the company that pioneered and really led smart home lighting adoption. However, despite its long-standing and steadily expanding range of smart lighting options, the smart lighting market is evolving to embrace new technologies, players, and strategies. Acquiring WiZ helps bring Signify into a new and growing area of the smart home lighting market.

WiZ Offerings for Consumers, Enterprise, and OEMs


Hong Kong-headquartered WiZ, founded in 2015, has a team of 53 employees distributed around the world due to the company’s sales in 25 countries across the Americas, Europe, the Middle East, and Asia-Pacific.

Alongside a range of LED white and color bulbs, the company expanded its product line to include smart table lamps and, rare, smart recessed downlights. In its more recent commercial lighting offerings, the company also offers its cloud l…

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