At VRX Europe 2019, augmented reality (AR) and virtual reality (VR) solution providers and adopters highlighted the numerous advantages, rising opportunities, and main challenges that exist in the AR and VR ecosystem today. HP, Magic Leap, Sixense, ABB, Hugo Boss, Google, HTC VIVE, the Manufacturing Technology Centre (MTC), Philips, and many others presented their use cases and expectations regarding the potential of AR/VR solutions and the limitations that must be addressed to allow the market to flourish. Education and corporate training, applications for manufacturing and architecture, engineering, and construction (AEC), and location-based apps are some of the most promising use cases. Many businesses have already implemented these use cases and have moved from the proof of concept (PoC) stage and trials to the actual implementation stage. Outcomes are encouraging; AR and VR tools help significantly reduce operational costs, improve organization development, and improve employee efficiency and customer satisfaction. The high cost of hardware and the limited content available are the main challenges that the AR and VR markets face today. More affordable devices and a richer variety of applications with improved or extra capabilities will play a catalytic role in the growth of AR/VR, encouraging adoption by both consumers and enterprises.
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