Korea’s Kumho Asiana Group Wants to Be on the Leading Edge of the Digital Transformation

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By Kangrui Ling | 2Q 2019 | IN-5466


AI Chatbots Get Beefed Up


In February 2019, Korea’s Asiana Airlines announced the implementation of a travel recommendation and payment function for its Artificial Intelligence (AI) chatbot, Aaron. These functions are just the latest in a series of technological evolutions in a bid for the airline company’s owner, the Kumho Asiana Group, to achieve its goal of “IT convergence” across all of its business verticals. Aaron is a joint development between Microsoft and a Kumho Asiana Group subsidiary, Asiana IDT, which oversees the development and operation of Information Technology (IT) systems for the conglomerate. Aaron uses Microsoft’s cloud platform, Azure, as well as its Natural Language Processing (NLP) software, Language Understanding Intelligent Service (LUIS). The chatbot is available through KakaoTalk and Facebook and is poised to significantly reduce wait times for passengers engaging call centers, offer customized travel recommendations based on passenger details like travel purpose and length of trip, and enable cashless payments.

Beyond Aaron, the airline a…

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