UltraViolet Shutting Down on July 31, 2019

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By Michael Inouye | 1Q 2019 | IN-5419


Short of a Decade since It Launched, UltraViolet, the Industry's Digital Locker, is Coming to an End


UltraViolet (UVVU) was announced in 2010, launched in late 2011, and will cease operations on July 31, 2019. ABI Research covered UVVU in its earlier days, but expressed a healthy level of skepticism throughout most of that coverage. First impressions were not positive, and even with some things going UVVU’s way (e.g. Tesco joining UVVU) the platform couldn’t overcome the fragmentations and--perhaps most critically--the lack of support from Disneyand other key video services like iTunes, Amazon Video, and Google Play. There are other factors as well:

  • Some of the streaming services that supported UVVU shut down (e.g. Cinema NowTarget Ticket, and Flixster Video--although Fandango acquired Flixster and M-GO and launched FandangoNOW).
  • 21st Century Fox’s pending sale to Disney could have removed another major studio from its list.
  • Media sales (which UVVU was mostly tied to) have declined--Samsung also recently announced it is ending sales of Blu-ray players (both 1…

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