AR and VR have already been embraced and adopted by a considerable number of businesses across various enterprise verticals that aim to optimize and differentiate their business models to align with the digital age. Many others have already successfully implemented AR and VR, as a marketing tool for providing unique and engaging experiences to their customers or for improving task efficiency and employee collaboration. A new path for AR/VR usage is emerging in recruitment processes, providing new opportunities to recruiters and candidates. Accenture recently announced a solution that will leverage AR and VR tools in all stages of the graduate recruitment process, from early stages of application though hiring in order to build a diverse workforce and include a digital innovation insight. In addition, Deutsche Bahn, a German railway company, utilized VR headsets in career fairs to attract talent and allow them to discover various roles within the company. Also, Jaguar Land Rover used an MR app for evaluating candidates’ software engineering skills and involved them in a code-breaking challenge that was designed to test problem-solving skills; best performers were fast-tracked through the recruitment process. Finally, Lloyds Banking Group included a VR application in the graduate assessment center allowing candidates to explore different scenarios one could face during the working day and apply their knowledge and skills.
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