Is Mobile World Congress Changing?
Mobile World Congress (MWC), the largest mobile- and telco-focused event that had 107,000 attendees in 2017, is approaching.
For the 2019 edition, MWC is rebranding to MWC19, a move that highlights the changing dynamics, opportunities, and priorities of the entire industry. This rebranding drops the connotation of “mobile,” as innovation is not confined to the mobile world and is often effectively driven by other technologies and companies. Dropping the reference to mobile may also better reflect the changing ambitions of Mobile Service Providers (MSPs) that do not want to be identified as mobile connectivity providers anymore, even though they are yet to transition into something else.
Now, MWC19 includes a theme of intelligent connectivity, suggesting that 5G and IoT will enable the evolution of MSPs from SIM selling companies (e.g., dumb pipes) to value-added services companies. Questions remain, though, about whether MSPs will be the companies delivering that intelligence and additional value, how that delivery will be achieved, and if MSPs o…
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