Google and Amazon Ready to Push Solutions from Consumer Market to Automotive

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2Q 2019 | IN-5399


Amazon and Google Announce a Plethora of New Automotive Partnerships


Over the course of 2018, both Amazon and Google made a series of announcements and partnerships that outlined their serious plans for the automotive market. Google announced partnerships with Audi, Nissan, Mitsubishi, and Volvo to co-develop infotainment systems based on Google Products. Meanwhile, Amazon announced key partnerships with Audi and HERE to integrate Alexa voice-services into their infotainment platforms and solutions.  

These partnerships come as a result of increasing consumer demands and OEMs’ realization that an increasing number of consumers may see value in being able to control their smart home devices and tap into their Apple, Google, or Amazon ecosystems in-vehicle. The market entry of Google and Amazon will likely have a long-lasting impact on the existing infotainment market, but both companies have different approaches to the market, and there may even be some opportunities available to traditional market incumbents that can adapt.

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