Showing VR and 360 video has become common at film and entertainment festivals like Sundance, Tribeca, and South by Southwest. While much of this content never reaches a mainstream audience, it still serves as fertile ground to experiment and showcase how creative minds can use this new medium to tell their stories and share their visions. While many of the studios and artists are similarly less known to mainstream audiences one powerhouse, Disney, has started its journey into VR and immersive video content. Disney produced a VR short called “Cycles” late last year and, more recently, announced that it has greenlit a new VR short from Jeff Gipson (who also directed “Cycles”). While the new short is still under-wraps (or likely in the very early stages of development), this suggests that the strong reception to “Cycles” is at minimum compelling Disney to continue exploring this medium.
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