Mobile AR continues to expand and capture the attention of the AR market in 2019. The new year began with encouraging announcements regarding the future of AR that will affect both consumers and enterprises. Recently, the investment fund Candy Ventures acquired Blippar’s platform along with the assets of Layar, a start-up that Blippar had acquired earlier. Candy Ventures has announced that Blippar will continue operation under the same name while they focus on developing their software as a service (SaaS) AR creation and publishing platform (Blippbuilder) to target simplified content creation. Blippar had a range of mobile AR applications across the retail, navigation, education, and gaming content industries, and this acquisition can allow for further exploration and expansion in these areas for mobile AR. Magic Leap’s ongoing interest in expanding into mobile devices also suggests strength in the market, with the potential for shared AR experiences between mobile devices (iOS, Android) and Magic Leap head-mounted hardware. In addition, venture capital firm IVP recently announced a US$245 million investment in Niantic, the AR company behind Pokémon Go, which plans to release the new AR game Harry Potter: Wizards Unite in 2019.
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