Why Public Transport Authorities Need to Embrace the MaaS Opportunity

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By Phil Sealy | 1Q 2019 | IN-5380

 

MaaS Is Coming--Are Public Transport Authorities Ready?

NEWS


With the shift away from personally owned transportation modes, mobility as a service (MaaS) and mobility on demand (MOD) are considered increasingly more critical in order to offer a seamless commuter experience alongside the rise of use cases including ride hailing, e-scooters, and bike sharing.

This is clearly where the public transit market needs to head, i.e., toward embracing the convergence of publicly and privately owned transportation modes.

Public transport authorities (PTAs) need to start embracing this paradigm shift in order to place themselves at the center of the MaaS opportunity via the creation of centralized mobility platforms where multiple transportation services, whether PTA or privately managed and owned, can be consumed, using mobile as the centralized market entry point.

MaaS Enablement Will Require a Radical Rethink as it Relates to Customer Ownership

IMPACT


MaaS/MOD enablement is extremely complex, requiring PTAs to integrate and partner with mu…

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