Enterprise Augmented Reality Platforms Competitive Assessment Image

Enterprise Augmented Reality Platforms Competitive Assessment


Actionable Benefits

  • Broad and deep competitive landscape understanding for enterprise augmented reality platforms.
  • Competitive positioning of prominent players across impactful criteria areas: use case applicability, IoT synergy, cloud connectivity, machine vision capabilities, data visualization capabilities, transformative technology capabilities, customers and partnerships, platform breadth, device support, user experience options, accessibility, and pricing.
  • Differentiation between present day and forward looking capabilities, and how these capabilities map to different competitors.
  • Understanding of impactful market trends and how different competitors are more or less prepared to capitalize and prepare for these trends.

Critical Questions Answered

  • Which companies in the AR platform space are notable and competitive? 
  • How do these competitors differentiate, and in what areas is this differentiation most important?
  • What use cases are most prominently catered to, and how are other use cases supported within these platforms?
  • How well is scaling supported by these competitors, and does that differ by customer type or use case?
  • Which competitors are best suited to current-day requirements, and which are best suited to forward-looking needs?
  • What market trends are most impactful to these competitors, and how does that impact permeate through their offerings?

Research Highlights

  • Competitive rankings across 12 different criteria, with cumulative scores split between Implementation (present day) and Innovation (forward looking) scoring.
  • Criteria split between present day and forward looking focus, to quickly identify exactly when and where strengths and weaknesses could impact a customer.
  • Descriptions of performance across every criteria on a company by company basis.
  • Rankings split between leaders, followers, and laggards to quickly identify groupings of different performance levels.

Who Should Read This?

  • Potential AR customers looking to understand the differences in AR platform offerings.
  • AR Platform players, to gain a better and highly granular understanding of their position in the competitive ecosystem.
  • Product managers and decision makers for smart glass OEMs looking for partnership opportunities.
  • Digitization customers either actively seeking AR integration or researching possible AR integration pathways.

Table of Contents


1.1. Vendor Matrix
1.2. Three Platform Categories: Leaders, Followers, and Laggards
1.3. Implementation Rankings
1.4. Innovation Rankings


2.1. Leaders
2.3. Laggards