Location-Based VR Remains a Highlight in the Industry, but IMAX Shows It Is Still Early Days

1Q 2019 | IN-5363
IMAX had high hopes for VR being a big draw, but foot traffic at IMAX’s VR arcades failed to meet expectations. This does not mean VR is a doomed technology, however, but resetting expectations and identifying valuable immersion scenarios versus gimmicks will be good areas on which to focus for the future.

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