Smart Home Voice Control and the Bellwether Fourth Quarter

4Q 2018 | IN-5333
Last year’s fourth quarter saw a leap in sales of smart home voice control front-ends (often termed smart speakers). This year, device vendors and the voice control platform providers behind them, are repeating the strategies that made their devices such a stand-out category during holiday buying in 2017, but these devices and the smart home market itself have progressed significantly during the past 12 months, and it is worth considering what might be learned from vendor strategies in 4Q 2018.

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