Smart Home Voice Control and the Bellwether Fourth Quarter

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By Jonathan Collins | 4Q 2018 | IN-5333


Fourth Quarter


Last year’s fourth quarter saw a leap in sales of smart home voice control front-ends (often termed smart speakers). This year, device vendors and the voice control platform providers behind them, are repeating the strategies that made their devices such a stand-out category during holiday buying in 2017, but these devices and the smart home market itself have progressed significantly during the past 12 months, and it is worth considering what might be learned from vendor strategies in 4Q 2018.

From Pucks to Displays 


Last year, fourth quarter voice control front-end shipments grew 189% over the previous quarter, and 159% over 4Q 2016. Sales were fueled by significant price cuts as Amazon and Google battled to win over new customers. Prices for Amazon’s Echo Dot and the Google Home Mini, which are low-end “puck-style” devices, were cut in half, supported by marketing budgets that helped drive consumer awareness and acceptance. Last year, Amazon reported that the fourth quarter saw mo…

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