Investigating the Role of Big Data in Digital Security Analytics

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4Q 2018 | IN-5302


Misinterpretation of Big Data


Vital concepts like Artificial Intelligence (AI) and big data are overused in contemporary sales and marketing materials of digital security companies. More often than not, these terms are utilized either in a simplistic fashion to erroneously describe a specific product or service or as an overly complicated piece of knowledge used to accompany or frame a particular machine-learning or cloud-based process. There is, however, a huge difference between a certain marketing strategy that claims to have an “AI-powered big data security analytics solution” and the presence (or lack thereof) of the actual underlying technologies used to produce such a result. So why is this a big deal? After all, security sales and marketing sources are frequently “bending” the truth when it comes to the accurate portrayal of their companies’ capabilities—why does this particular issue matter?


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