“Alexa, Record Next Week’s Show and Order That Actor's Shirt”

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4Q 2018 | IN-5299

 

Identifying Some Intriguing Pieces

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The video market is in an interesting place. Earlier in the year, ABI Research discussed reframing the pay TV concept to better incorporate some of the trends in today’s environment, but increasingly, thoughts and discussions within the video market are moving toward addressing how the video market will change in the coming years. Incumbents, for example, are exploring ways to adapt or alter course, and while this has resulted in revenue declines and divestures/spin-offs (e.g., Cisco and Ericsson of their media/entertainment groups), these are not surprising near-term outcomes as synergies change and dynamics of the market shift. Some of the key targets identified include Artificial Intelligence (AI)/Machine Learning (ML) and dynamic advertising. Before discussing how these technologies will impact the video market, it is worth identifyin...

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