On September 20 (2018), Amazon unveiled at least 15 new smart home devices that push the company into kitchen appliances, high-end audio, and automotive. The company also extended the reach and functionality of its Alexa voice control and Artificial Intelligence (AI) platform. The unveiling made apparent Amazon’s growing focus on the smart home, and its plan is to see its services touch as many smart home applications as possible But these announcements also signal a significant transition now underway in the wider smart home market;
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