Smart Ecosystems Begin to Feed Smart Appliance Investment

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By Jonathan Collins | 4Q 2018 | IN-5263


IFA Berlin Sees a Swath of Smart Appliances


At IFA Berlin, the annual European consumer technology show that draws worldwide exhibitors and attendees in August, smart home and other consumer goods industries demonstrated their new products and strategies ahead of the key fourth quarter. From a smart home perspective, the show not only leaned heavily toward renewed commitment of appliance manufacturers to bring connectivity to their offerings but also signaled how that connectivity will underpin a host of additional consumer partnerships and how vendors are no longer focusing on connectivity for service and Customer Relationship Management (CRM).

Smart Appliances Moving to Center Stage


A host of major vendors chose IFA to launch and promote smart appliance products and strategies. Samsung featured a smart refrigerator and washing machine offerings in a banner that wrapped around an entire building. At their press conference, Samsung’s president and Chief Executive Officer (CEO) of consumer electronics Hyun-suk Kim showcas…

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