Augmented Reality in the Cosmetic Industry:A Powerful Marketing Tool
Subscribe To Read This Insight3Q 2018 | IN-5257
Augmented Reality Has Entered the Cosmetics Industry |
NEWS |
While most organizations have adapted to the digital age and others are preparing for their takeoff, Augmented Reality (AR) has already landed and is mature enough to play a catalytic role in a corporation’s digital journey. An industry that has already started to leverage AR as a part of their digital strategy is the cosmetics industry. Global beauty brands like L’Oréal, MAC, Estee Lauder, Smashbox Cosmetics, and Bobbi Brown Cosmetics have already announced their collaboration with the Canadian tech company ModiFace (acquired by L’Oréal) and have launched their own beauty apps. The combination of face tracking and AR visual overlay allows users to virtually try a variety of beauty products before buying them by scanning their face with a camera and applying products in real-time conditions.
Another Example of a Novel Marketing Tool<...
To find out more about subscribing contact a representative about purchasing options. |
