Addressing Consumer Confidence in IoT and What This Means for Consumer Product OEMs

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4Q 2018 | IN-5253


Defining the Internet of Things


In any forum or discussion, definitions are critical as they enable a common understanding of a word or subject. The world of technology is no different, and discussions regarding technologies such as the Internet of Things (IoT) are usually prefaced by an attempt from each party to understand how the other side defines the terms being discussed. Otherwise, it soon becomes apparent that there is a gap between how the terms are used by one side and how the other side actually understands them.

Recent article titles such as “IoT Failures Plague 64% of Users Worldwide” and “IoT failures plague most users worldwide” create a sort of temporary panic. A closer inspection reveals that, in this particular instance, “IoT users” include only consumer IoT users and not enterprise or industrial users, and the term “failures” includes any perceived performance issue on the part of the user. While the actual reality is far from dire, as these hyperbolic and clickbaity article titles would suggest, the underlying issues that consume…

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