This month, Toyota announced that they would be investing US$500 million in Uber for a self-driving collaboration. The purpose of the partnership will be to use self-driving technology, expertise, and resources from both companies to help develop a competitive autonomous mobility service. The collaboration will see Toyota licensing Uber’s proprietary autonomous driving technology, combining it with their own technology (e.g., the Toyota Guardian), and then finally integrating it into Toyota’s Sienna Minivans. There are clear research and development synergies gained from this association that highlights Toyota’s approach of collective collaboration as they transform to a mobility company.
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