T-Mobile's Latest Un-carrier Customer Care Announcement Shows the Existing Challenges in Delivering Market Innovation

3Q 2018 | IN-5240
T-Mobile has named its business innovation strategy “Un-Carrier”. In a similar fashion, ABI Research has coined UnTelco for business opportunities beyond the carriers’ traditional connectivity business, e.g. in IoT or enterprise verticals. Is T-Mobile US’s latest customer service announcement a step in the right direction?

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