Partnerships and Evolving Messaging to Find Each Customer’s Sweet Spot
PTC has always been ahead of the curve with technology and its value to enterprises. The challenge is having to wait for enterprises to catch up and realize they should invest in new technology. Two years ago, PTC’s theme was “Take a Fresh Look” and this year’s theme was “Partner to Create.” Partnerships are critical in the IoT market and, given PTC’s role traditional role in an enterprise, partnerships are especially critical. Major partnerships announced were with Ansys, Rockwell, and Microsoft.
The Ansys partnership will enable finite element analysis in real time on Creo-created parts. Discovery Live is the Ansys product providing real-time stress load simulation, which will be integrated into PTC’s Creo Computer-Aided Design (CAD) software. The combined product set will reduce total product development ti...
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