South Korean MNO’s Targeting the Consumer IoT

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3Q 2018 | IN-5201


Cornering the Consumer Market


In July 2018, SK Telecom launched a consumer Internet of Things (IoT) device aimed at providing users with an increased sense of security. The protection kit is shaped like lipstick and is able to alert the police in emergencies by sounding an alarm, sending a text to the police, recording audio, and sending location data to preselected friends. In 2017, SK Telecom launched an IoT-based Smart Tracker system, which helped users track their smartphones by notifying them of the loss of personal items and linking to SK Telecom’s smart home platform. SK Telecom is not the only South Korean network operator to have its sights set on increasing consumer use of IoT devices. LGU+ has partnered extensively with construction companies in order to establish its IoT platform in new homes and apartments for more than 800,000 IoT subscribers. Not to be outdone, Korea Telecom has partnered with LG and launched its GiGA IoT home manager, a home IoT service that enables remote operations of up to six LG home appliances. The consumer IoT market is helping South Korea’s Mobile N…

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