Targeting the Embedded Opportunity
In June 2018, Mojio and Bosch announced a partnership to develop advanced connected car services, targeted for use by consumers as well as auto manufacturers. The partnership includes a strategic investment by Bosch, the magnitude of which was not disclosed. This latest announcement follows the news that Mojio is accelerating their efforts in hardware agnosticism by hiring former VP of Software and Innovation at GM to expand their hardware certification processes. Together, the two announcements demonstrate Mojio’s strategy to consolidate their market leading position in aftermarket and to carve out an opportunity in the all-important, long term embedded opportunity.
As the number of vehicles on the road with embedded connectivity grows, the market potential for purely aftermarket players will begin to narrow. Furthermore, the deeper level of level integration with core driving functions means that embedded connected services are those that will really “move the needle” in terms of the consumer experience. Therefore, the time is ripe for ambiti…
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