A Fragmented European Market
The European network operator M2M market is not only extremely fragmented but also highly competitive. In 2015, 12 network operators—Bouygues Telecom, Deutsche Telekom, EE, KPN, O2, Orange, SFR, Telecom Italia, Telefonica, Telenor, TeliaSonera, and Vodafone—had 98.6% of the cellular M2M connections in Europe. In 2016, those same 12 operators had a collective market share of 88.3% of European M2M connections. In 2017, that market share fell to 79%. ABI Research expects that the collective market share will fall to 72.4% by the end of 2018. Within Europe, network operators are split into two separate groups—each target international and domestic markets, with international markets comprised of larger corporations operating in multiple countries, whereas domestic markets are composed of national governments and utility or service providers.
In Europe, the fragmentation on a country-to-country basis leads to smaller players who have a much higher level of local knowledge and access, which in turn reduces the economies of scale for the region as a whole. …
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