The Case for GDPR Lifting the European Smart Home

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By Jonathan Collins | 2Q 2018 | IN-5159


GDPR and the Smart Home


The General Data Protection Regulation (GDPR) came into force on May 29. The regulations have ramifications for any service providers, retailers, or other organizations keeping and leveraging customer data within their operations. Given the importance of data collection in driving smart home adoption, particularly in the leading North American market, it is worth considering whether the new requirement will further stymie the growth of the still nascent European smart home market.

The Link Between of Smart Home and Data Privacy 


On the day that GDPR came into force, European users of Yeelight, a smart lighting unit of Chinese CE giant Xiaomi, found that several of the smart home services they used had been suspended. Features leveraging personal preferences and settings such as Room, Scenes, and Favorites had all been halted. Individual light bulbs were still functional but only if they were switched on one at a time.  Initially, users looking to access these services faced an in-app message s…

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