What’s Next for Display Technology in Smartphones?

Subscribe To Read This Insight

By David McQueen | 2Q 2018 | IN-5155


Apple Announces the Use of OLED Screens across Its Line-up from 2019


Despite Organic Light-Emitting Diode (OLED) having been used extensively across many smartphone vendors’ portfolios, iPhone X is the first Apple phone to feature this technology. The latest stated intention of the company is to have an all-OLED iPhone lineup in 2019, which begs the questions: why now and why is Apple finally showing interest in it?

Apple's Approach to Technology Innovation Is the Same and OLED Is Not an Exception


The use of OLED displays in the smartphone market is not, by any means, a new phenomenon, as they were first introduced in 2008 and have been used since then in many flagship models from many of the world’s top vendors, most notably Samsung. The obvious exception to this trend has been Apple. Until the launch of its iPhone X last November, all of the company’s previous models, including the iPhone 8, have used Liquid Crystal Display (LCD) panels. While the announcement by Apple to move to an all-OLED iPhone line…

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.