Porsche’s Push into AR Glasses Lends Credence to the Technology’s Potential

by Eric Abbruzzese | 2Q 2018 | IN-5150

Initially announced last year, Porsche has begun to outfit its technicians with Augmented Reality (AR) smartglasses. Across all of the company’s U.S. dealerships (nearly 200), technicians will have the option to call on a remote expert and be guided through a task using the ODG R-7 smartglasses with the Tech Live Look program. This focus on remote expertise fits well with the general trends of the AR market, with remote expertise proving a reliable ROI use case. Porsche was a relatively early adopter of AR—albeit on the mobile side for marketing and user experience—and this expansion to glasses serves as an example of the wide applicability of AR, across device types, use cases, and markets.

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