Will Oculus Go Become the Tipping Point for Mass VR Adoption?

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2Q 2018 | IN-5136


Designed in Silicon Valley, with a Pinch of Beijing


At its annual developer conference F8, Facebook announced the availability of the standalone Virtual Reality (VR) device Oculus Go. Priced at US$199 for 32 GB of storage and US$249 for 64 GB, the latest Head-Mounted Display (HMD) from Oculus is designated for mass-market adoption. For the manufacturing, Oculus is partnering with Chinese Original Equipment Manufacturer (OEM) Xiaomi for the global launch of the VR headset. At the same time, Xiaomi will be releasing Mi VR with pretty much identical hardware to Oculus Go, which is exclusively for the Chinese market, in summer of 2018. The Oculus Go is manufactured by Chinese company Xiaomi, but it was seldom mentioned when marketing the product.

Xiaomi will run the operation of Oculus Go in China by rolling out its own dashboard Mi VR and different software. Xiaomi filed for a Hong Kong Initial Public Offering (IPO) on May 3, 2018, aiming to raise US$10 billion at a valuation of US$100 billion. The collaboration with Facebook expands the overseas reputation and influence of Xiaomi, which might promo…

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