INDEX
Snap Inc.’s Increasingly Interesting Role in Augmented Reality
by
Eric Abbruzzese
|
2Q 2018
|
IN-5128
Leveraging its social media presence and entering the market with redesigned glasses that showcase AR technology, Snap now needs to focus on proper marketing and product quality to reach a wider user base. Competitors like Apple are also in the running with AR/VR products rumored to be development.
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