INDEX
Snap Inc.’s Increasingly Interesting Role in Augmented Reality
by
Eric Abbruzzese
|
2Q 2018
|
IN-5128
Leveraging its social media presence and entering the market with redesigned glasses that showcase AR technology, Snap now needs to focus on proper marketing and product quality to reach a wider user base. Competitors like Apple are also in the running with AR/VR products rumored to be development.
You must be a subscriber to view this Executive Foresights.
To find out more about subscribing:
To find out more about subscribing:
Related Research
- Apple’s Continued Emphasis on Augmented Reality Strengthens Retail and Supports Realistic Consumer Applications
- Augmented Reality in the Cosmetic Industry:A Powerful Marketing Tool
- Augmented and Mixed Reality Devices and Enterprise Verticals
- Augmented Reality Smart Glasses and Hardware Update
- The Race Toward Technology Leadership Among AR OEMs
