Over the upcoming years, Original Equipment Manufacturers (OEMs) will be following nearly identical paths to help transform their businesses to accommodate the rise of the Mobility as a Service (MaaS) market. These new strategies were first popularized by Daimler when it officially announced a new corporate strategy for the future of its company—Connected, Autonomous, Shared & Service, and Electric (CASE)—at CES 2017. This acronym now forms the backbone of most OEMs’ corporate strategies for the future and neatly helps summarize the overall direction of the automotive industry.
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