Direction of Automotive Market Defined by “CASE”
Over the upcoming years, Original Equipment Manufacturers (OEMs) will be following nearly identical paths to help transform their businesses to accommodate the rise of the Mobility as a Service (MaaS) market. These new strategies were first popularized by Daimler when it officially announced a new corporate strategy for the future of its company—Connected, Autonomous, Shared & Service, and Electric (CASE)—at CES 2017. This acronym now forms the backbone of most OEMs’ corporate strategies for the future and neatly helps summarize the overall direction of the automotive industry.
Other OEMs such as Toyota and BMW have also outlined similar strategies, with Toyota detailing its long-term strategy of “Electrification, Information, and Intelligence Technologies” and BMW announcing “Autonomous, Connected, Electrified, and Shared” (ACES) in 2017. These are the biggest disruptors to the automotive market in over a century. But what does this mean for the future of OEMs, the wider automotive market, …
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