Turkcell Focuses on Digital Services for Growth
Turkcell, an MSP based in Turkey, aimed to become a digital service provider. To reach this goal, the MSP worked on turning toward creating digital experiences via best-in-class digital services, simplifying its organizational structure, deploying 4.5G, transforming its sales channel, and targeting new opportunities, such as fintech, payments, e-commerce, energy, and education. Turkcell also identified several areas to sustain its future growth: monetizing 4.5G, digital services, corporate business, and international business.
Monetizing 4.5G is the most traditional telco approach, with Turkcell targeting the expansion of the 4.5G customer base, which has a higher ARPU.Monetizing digital services is centered on the MSP aiming to provide digital services. Turkcell developed a wide array of digital services, including: Yaani, a web search engine with 0.9 million monthly active users (MAUs) as of March 2018; BiP, an instant messaging, voice, and video call OTT and life platform with 4.4 million MAUs; fizy, a music platform with 1.9 million MAUs; TV+, a…
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