When the World Wide Web was conceived, it was designed as a distributed, decentralized network of information nodes, where everyone could host a website to share information. The concept of Web 2.0 introduced interactive features on the existing web domain, where users could interact with web pages as opposed to the information being one-way. On the other hand, the relatively recent dominance of Amazon, Facebook, Google, LinkedIn, and many other walled gardens has, in a way, centralized the gathering of information and social interaction within these walled gardens, each with its own business priority: Amazon for retail, Facebook and Google for advertisements, and LinkedIn for recruitment. This means that the user experience, data ownership, and control are now under the jurisdiction of corporations, and this may lead to unknown side effects, as illustrated by the most recent Facebook/Cambridge Analytica scandal, where Facebook data was used by the latter company to influence elections in the United States.
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