Automotive Manufacturers Are Strengthening their Activities in AR
While many industries are beginning to embrace augmented reality (AR), including logistics, manufacturing, and energy & utilities, AR is starting to come into the automotive space as well. Many players in the automotive industry are venturing into AR, which has demonstrated benefits to the entire industry value chain, from design through production and sales. Auto manufacturer Ford has outfitted its designers with Microsoft HoloLens headsets to see virtually three-dimensional (3D) designs and parts incorporated into a physical vehicle, with plans to expand the use of AR globally after the initial trial phase. Volkswagen has been testing and piloting AR use cases for some time and has used the AR technology to complete the design iterations faster.
The automotive AR market is expected to grow at a compound annual growth rate (CAGR) of 177% during the forecast period and reach US$5.5 billion in 2022. In addition to making driving safer and more comfortable, automotive manufacturers are increasingly using AR muscle for automotive …
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